fflap, the social shopping management platform, has launched a complete rebuild of the online tool that has revolutionized the eBay experience. fflap is the brainchild of Jonathan Yates – entrepreneur and author of Freesourcing: How to Start a Business with No Money.
Jonathan wanted to prove the worth of his most recent book after critics suggested it couldn't and hadn't be done before. fflap.com was started using free software, free computers, free information and freely available code with alot of hard work and effort.
“After a career in field sales, I understood that people buy from people,” Yates explained. “I found it frustrating that eBay didn’t offer more information about its sellers and wanted to bridge the gap between trading platforms and trusted social networks.”
The site has been trading since April 2010. Yates has worked with a talented team of developers from PixelVector and a marketing team from Invoke Media. With their help, he launched a full rebuild of the site on Monday, February 14th, 2011. The social shopping-based innovation helps eBay businesses connect with their social networks and has already proved successful. Businesses can offer recent, relevant information interspersed with new offers — encouraging loyal followers and repeat customers.
“Technology continues to evolve how we create, build and maintain relationships, and how we consume information, make decisions and spend money,” said Yates. “It is essential for trading platforms to embrace these developments and offer a fully social service for both sellers and buyers online.”